Data is in that the "brain fitness" software category is a $225 million industry, doubling the last two years, according to this article by the Associated Press.
By 2010, we think the entire "brain fitness" category, from software, books, gyms and who know what else, will be many, many times larger. Those same Baby Boomers who invented the physical fitness boom in the 1970's as young adults are going to spend billions on mental fitness as older adults.
Example: SF-based vibrantBrains -- which seems to have a good idea, but not an award-winning tagline:
Wednesday, June 18, 2008
Boomers Buying Brain Exercise
A Health Club for Your Brain
Maybe their copywriter needs to use the brain gym a little more and try again...
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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers
This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.
Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.
This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.
Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.
2 comments:
And the proven science seems to be kicking in at just the right time. If you haven't seen the recent study on Training Working Memory (PNAS), you should check it out. Jaeggi's team recorded increases in mental agility (fluid intelligence) of up to 50% after 19 days of focused training with a dual n-back progressive method.
It's the only academic research to demonstrate generalized intelligence improvement from training.
I was so impressed that I developed a software program using the same method so that anyone can achieve these improvements at home.
(IQ Training Program)
Martin
mind evolve, llc
Good assessment.
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