The good news is that this isn't a post about how Boomers are financially unfit and unprepared for retirement. The seemingly thousands of stories appearing every day are starting to get on our nerves.
The bad news is that this post is about the other major topic covered in the media daily about Boomers: we're getting older and unless we do something about it, we're all going to die some day.
Oh, the irony.
Two news items today reveal the broad scope of coverage. First, a nutty press release from a travel insurance consolidator and seller, SquareMouth.com. It warns that "Aging Boomers May Prompt More In-Flight Health Crises." Then it states upfront that "Most of us will fly our whole lives and never experience a medical emergency. In fact, airlines typically don't even collect data on the numbers of passengers who become ill while taking to the skies because life-threatening situations on planes are so rare."
Okay, so it isn't a problem. So why is it news and why might "aging Boomers" turn it into a problem? According to the release, "Older passengers and those with pre-existing medical conditions are especially vulnerable to the impact of altitude."
Last we checked, most flights have a take-off AND a landing, so the altitude situation is temporary. Good grief. Talk about inventing a condition in the minds of consumers just to sell more product. Shame on them. Especially for trading on aging Boomers as the reason. As if we're senile enough to believe this. Ugh.
The second story is about the Kronos Longevity Research Institute's new "Gray is the New Gold: State of Science Report on Aging." Their goal is to understand how and why we age, and then to slow it down. This is going to be a big business over the next 40+ years as Boomers push longevity as long as possible.
We expect an endless stream of "news" about longevity tips and techniques over the coming years, from brain fitness products to the impact of bright lights on dementia.
We're dying to keep you informed about all of this. Even if it kills us.
Wednesday, June 11, 2008
"Aging Boomers" are Going to be the Death of Us All
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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers
This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.
Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.
This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.
Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.
1 comment:
Baby Boomers will never be called Seniors - We will always be Boomers. So to your marketing people and commercial people, start catering to "Boomers" give Boomers Discounts. We love and respect Seniors but that will never to us - we are Boomers!
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