Wednesday, June 18, 2008

Boomers Buying Brain Exercise

Data is in that the "brain fitness" software category is a $225 million industry, doubling the last two years, according to this article by the Associated Press.

By 2010, we think the entire "brain fitness" category, from software, books, gyms and who know what else, will be many, many times larger. Those same Baby Boomers who invented the physical fitness boom in the 1970's as young adults are going to spend billions on mental fitness as older adults.

Example: SF-based vibrantBrains -- which seems to have a good idea, but not an award-winning tagline:

A Health Club for Your Brain
Where the Sweat is Figurative,
but the Results are Real

Maybe their copywriter needs to use the brain gym a little more and try again...


Martin said...

And the proven science seems to be kicking in at just the right time. If you haven't seen the recent study on Training Working Memory (PNAS), you should check it out. Jaeggi's team recorded increases in mental agility (fluid intelligence) of up to 50% after 19 days of focused training with a dual n-back progressive method.

It's the only academic research to demonstrate generalized intelligence improvement from training.

I was so impressed that I developed a software program using the same method so that anyone can achieve these improvements at home.
(IQ Training Program)

mind evolve, llc

Fade to Black said...

Good assessment.

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