Universal Design and Boomers

In a non-news news release from the folks at the Industrial Design Group of GE Consumer & Industrial (the appliance group), we see some good news.

Mainstream appliance makers like GE are finally realizing how the changing demographics of more older adults impacts their business. In the release, they talk about a research process they have been implementing with Carnegie Mellon School of Design to figure out how to apply "Universal Design" concepts into new product developments.


As they report: “The time has come for kitchens and homes that fit the real needs of real people—needs that will change over time.” It is their intention to be a leader in this effort. GE already has a Web site with examples of kitchens with universal design principles and appliances.

This is good news, and about time. We've talked about universal design as it relates to homes since 2004. The in-home "aging in place" business -- remodeling, retrofitting, upgrading -- is going to be a huge business over the next 20+ years as Boomers grow older and face diminishing physical capabilities.

We'll be watching for more major players to seize this opportunity.