Friday, November 30, 2007

Will Boomers Make 60 the New 60?

As we mentioned earlier this month, The Boomer Project is now writing a regular Op/Ed column about Boomers and their quest for the Fountain of Vitality.

Here is this week's piece on Boomers and health (of lack thereof).

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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.