Cover story in the Money section of today's USATODAY reports on how technology companies are starting to realize Boomers and older adults have money to spend and will spend it.
The tide is starting to turn towards marketing to Boomers, again, finally.
Friday, November 30, 2007
Finally, Some Marketing to Boomers from Tech Giants
Posted by Matt Thornhill & John Martin at 8:48 AM
Labels: boomers, technology
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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers
This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.
Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.
This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.
Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.
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