Friday, November 30, 2007

Finally, Some Marketing to Boomers from Tech Giants

Cover story in the Money section of today's USATODAY reports on how technology companies are starting to realize Boomers and older adults have money to spend and will spend it.

The tide is starting to turn towards marketing to Boomers, again, finally.

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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.