Thursday, November 15, 2007

Animated Boomers

Time to take a break from thinking about how to market to today's Boomer Consumer and enjoy some humor and a little Steppenwolf.

What makes it so funny is that for many of us, it's true.

Any comments?

1 comment: said...

Yeah, except for the major surgeries and the recreational drugs, we resemble those remarks.

Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.