Monday, November 12, 2007

Baby Boomer TV Network Relies on Babies of Baby Boomers

This is one of those things we'd like to hear what you think.

AmericanLife TV network, a relatively small cable network targeting Boomers, has just launched a new advertising and promotion effort to attract viewers, advertisers and cable operators.

The campaign, developed by ad legend George Lois, features children of "famous" Baby Boomers talking about their parents. Lois gave us "I want my MTV" so he obviously knows how to enlist Boomers for creating demand for a cable network.

We haven't seen the spots yet, but wonder if other Boomers will find it interesting to hear the kids of Joe Namath or Susan Sarandon talk about their parents.

More importantly, why would that make us interested in watching another rerun of "Mission Impossible?"

Tell us what you think.

1 comment:

Garland Pollard said...


Happened to run across your blog after seeing you quoted in the Financial Times. I am a big fan of American Life, though the photo of Joe Namath and his daughter looks a little bit strange and sorta creepy. Frankly, any person with an ounce of Jets nostalgia wants to go back in time, not to see how old Joe looks now.

As someone fascinated with disappearing and reappearing 70s brand names, its fun to see all those shows back on tv. I mean, Lost in Space, Mary Tyler Moore and Graham Kerr? Wow.

However, best retro tv network award has to go to the Cartoon Network's Boomerang network. Penelope Pitstop and Wacky Races all the way.


Garland Pollard
BrandlandUSA Blog

Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.