While insightful on its own merits, it also raise two issues for marketers and for Boomers.
First, with all the technology and tools we Boomers are using so we don't have to use our own memories to retain information, what exactly will we be using our brains for as we grow older?
These days, with modern medicine, the body and most of its parts can be kept in working order longer and longer. But the brain seems to lose steam and ability, no matter how many Red Bulls we drink. Knowing that future, how will using our brains less and less now, during Middle Age, do to hurt our brain functionality? Or will it actually help us?
So Brooks' observation could create opportunities for marketers that can tap into that extra capacity. There is a business here, we think.
The second issue comes from this in Brook's piece:
"I read in a piece by Clive Thompson in Wired that a third of the people under 30 can’t remember their own phone number. Their smartphones are smart, so they don’t need to be. Today’s young people are forgoing memory before they even have a chance to lose it."
How indeed will today's young people use the "Free Space" now available in their brain due to outsourced tasks?
Initially, we got all giddy thinking about the potential advancement of mankind. Then we realized what will probably happen is what happens when we get new computers or devices with double the gigabytes of storage. Before we know it, the extra gigabytes are gone, used up by who-knows-what we've stored.
Still, though, this could create opportunities for marketers and businesses to figure out how to leverage this brain power now available.
Or, we'll discover years from now that it provided no major advancement for mankind. Just a place for different information to be put into long-term storage.