Tuesday, July 8, 2008

Demography is Destiny, Again

Peter Francese, founder of American Demographics magazine (now owned by Advertising Age), has a long and fact-filled story in this week's Ad Age called The Changing Face of the U.S. Consumer.

If you're a marketer, you better read it. Especially if you're under the age of 40.

That's because it will tell you the important things you need to know about the future.

It's funny, of all the prognostications we see about Boomers and the future, only one is accurate: In 2028, twenty years hence, all of those Boomers who are still with us will be between the ages of 64 and 82.

The "age wave" rolls onward.

Francese's article has far too much to summarize here. So go read it.

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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.