Tuesday, April 15, 2008

Irony of Insight

Earlier this year we went public with a business-changing insight we delivered for Home Instead Senior Care, the largest provider of in-home non-medical care services in the country.

The insight was that Boomers have to get over the parent/child role in their relationship with their older parents in order to have productive, useful conversations about aging issues with their parents. Until that happens, such conversations are difficult at best. Once the parent/child role is resolved (we're all adults here), then the conversations are much, much better.

The irony is that our friends at Iconoculture, a trend-spotting firm, have decided that it's an insight they'd like to share with their clients. Read this entry from their newsletter.

We're flattered, if not acknowledged, to be the source of their latest insight into today's Boomer Consumer. Glad to have helped.

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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.