Thursday, April 17, 2008

Generational Touchstones

As we've mentioned, we write a bi-weekly op/ed column for Media General's Richmond Times-Dispatch. It's called "Viva the Vital" and is a series about issues facing Boomers.

This week's column addresses the events that shape each generation, and specifically is about the impact of last year's massacre at Virginia Tech might have on the Millennial generation.

You can read it online.

Or download a PDF of it.

We've gotten an interesting amount of feedback about it. Let us know what you think.

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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.