Friday, January 18, 2008

Recent Viva the Vital Columns about Boomers

We promised we would post the Op/Ed columns we write called Viva the Vital after they first appear in print.

Here are the most recent ones:

We'll post these every two weeks. If you know of a print vehicle interested in syndicating the column, let us know.

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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.