Wednesday, January 30, 2008

Eons Blows Off Doors, Boomers

Eons, the first social networking site for Boomers -- make that people age 50 and older -- announced today they are removing the "age gate" and anyone can become a member (that is, if you are 13 or older, according to their new Terms of Use).

Read this explanation from Jeff Taylor, founder and CEO.

Then read some of the 292 (at last count) comments from very unhappy Boomers.

Mark your calendar. Today is the end of whatever Eons had become, and the first day of the future for all the other Boomer-oriented social networking sites.

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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.