Wednesday, November 21, 2007

Getting Boomers to Volunteer

The good news is that Boomers already volunteer at a higher rate than older generations, according to data from the National Corporation for Community & Public Service. The bad news is that they want completely different experiences from their volunteering efforts.

This short article explains what to do to attract and retain more Boomers. Here's the bottom line:

"Although accommodating, attracting, and retaining baby boomer volunteers may initially require reorganizing and rethinking current systems, these investments will reap huge rewards. If organizations will allow it, the generation that took social activism and industry to new heights will do the same for volunteerism."
If you're a non-profit, take a minute and read the piece.

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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.