The stories begin.
"First Boomer applies for Social Security" is out on the AP wire tonight.
Woe is us.
We hope Ms. Casey-Kirschling never goes out and buys incontinent products, or denture cream. Can you imagine the use of "avalanche" and "tsunami" in those articles?
The truth is that virtually every survey we see about Boomers and retirement finds that the majority of Boomers don't plan on retiring. Oh, they'll collect those Social Security checks, but they'll keep earning and spending money, too.
The system will need to be changed to accommodate America's largest generation. But there isn't going to be a stampede, avalanche or tsunami in the next few years.
Except for articles like this one.
Monday, October 15, 2007
Now it is the Boomer "Stampede"
Posted by Matt Thornhill & John Martin at 11:04 PM
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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers
This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.
Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.
This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.
Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.
1 comment:
OMG, you are so right. I have a search set up for "boomer" (like you I bet) and that's all that's coming in.
Then the splogs will pick it up, we're doomed!
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