Tuesday, September 4, 2007

Generational Targeting: The Future

Brandweek reports this week that Wyndham Hotels is going to launch a new campaign targeting Generation X.

We will give them the benefit of the doubt that that is a smart business decision. More importantly, it provides proof that the next big trend in marketing will be generational marketing.

We think age-based marketing is going to fall by the wayside as more and more companies focus instead on different messages for the three major generations in the marketplace today: Boomers, Gen X and Millennials.

If only a trade publication like AdAge could figure that out.

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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.