Wednesday, September 5, 2007

Baby Boomers Fountain of Youth

A little over a year ago we wrote in Jumpin' Jack Flash about Luigi Cornaro, the 15th Century Italian who "invented" calorie restricted diets as a way to live a longer life. He ate about 12 ounces of food daily beginning at age 40 and lived to 102.

We predicted that CR diets would become all the rage among some Boomers looking to live to 120 and beyond.

Lo and behold, this past weekend the San Francisco Chronicle ran a 4,000 word article about how Boomers are embracing calorie restricted diets as a way to obtain longer lives.

Next, we anticipate a food marketer, probably a small player, will introduce CRON (calorie restricted, optimum nutrition) offerings available at your local grocer.


nicki said...

Calorie-restricted diets plus exercise are the only two things that work for me (a Boomer).

However, Boomers LOVE good food and have sophisticated palets. In my town in Sarasota I'm seeing more and more fine restaurants coming to town and that means Boomers are demanding them.

No, I don't think calorie restriction is what Boomers want. They want to look good and they're willing to pay for "procedures" to make it happen!

deborahdotk said...

Good food, that is food that is good for you, is essential. Using up your precious limited calories with sugar, salt & other poisons won't get you to that 100th birthday, Baby!

Boomers are getting smarter about what we consume at the table, but the real "fountain of youth" is your bone marrow filled with adult stem cells. Nutrition that gets them back into circulation so they can repair our bodies is the REAL DEAL.
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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.