Thursday, July 12, 2007

Targeting PrimeTime Women

A friend of the Boomer Project, Marti Barletta, author of PrimeTime Women, penned a nice opinion piece in Advertising Age this week.

Marti makes a strong case that PrimeTime women are much more valuable consumers for marketers than younger women, yet they are frequently, if not completely, ignored.

We feature an article by Marti in every issue of BoomerMarketingNews, our paid newsletter. Just another reason to subscribe.

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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.