Thursday, July 12, 2007

Making the Case for Older Workers

Momentum slowly continues to build on the issue of retaining older workers in today's aging workforce. Manpower, a global leader in helping companies recruit and retain workers, conducted a worldwide survey and discovered that few companies are preparing for the changes taking place as the age wave, well, ages.

You can download the particilars at their special Web site,

In the United States, for example, they report that 78% of companies are not concerned about retaining older workers, yet 41% say they have difficulties already filling open positions.

What's going to happen when Boomers start leaving and there are not enough experienced Gen Xers to replace them?

We're just happy that people are starting to realize the answer is to keep the Boomers on the job longer, which means flexible hours and other changes. Should be interesting to see who makes this list of "Best Employers for Workers Over 50" in the future.

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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.