Tuesday, July 17, 2007


As a result of our strategic partnership with BIGresearch, we have released some news today about the importance of today's Boomer Consumer, along with the official press release of the book.

The headline:

Surveys Show Boomers Drive U.S. Consumer Confidence, Remain Nation's Wealthiest Consumer Group

New Book Also Released by Founders of the Boomer Project: Retailers Remain Focused on Younger Age Groups, Despite Boomer Wealth, Spending and Attitudes

You can read all about it here.

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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.