"The result of [Matt and John's] original research and multidisciplinary synthesis of outstanding authors and academicians is a book called Boomer Consumer. It is simply a concise, clear, and coherent compendium of on-target information and insights about a rapidly growing field of inquiry and practice. If you're interested in jumping on this bandwagon, then you need to add this book to your reading list. Matt and John are two Pied Pipers worth following."
Can't beat that with a stick, huh?