Friday, July 27, 2007

He Likes Us, He Really Likes Us

Brent Green, author of Marketing to Leading Edge Boomers, has posted a review of our book at He offers this opinion:

"The result of [Matt and John's] original research and multidisciplinary synthesis of outstanding authors and academicians is a book called Boomer Consumer. It is simply a concise, clear, and coherent compendium of on-target information and insights about a rapidly growing field of inquiry and practice. If you're interested in jumping on this bandwagon, then you need to add this book to your reading list. Matt and John are two Pied Pipers worth following."

Can't beat that with a stick, huh?

No comments:

Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.