Wednesday, June 27, 2007

Who is Getting Suckered -- Them or Us?

Social networking site,, launched last summer with some fanfare. Designed as the site for "lovin' life on the flip side of 50," the site initially wouldn't even let you become a member unless you were older than 50.

Apparently you get free admission if you are 45-year-old Senator and presidential candidate Barack Obama, since eons today announced that he has a "profile" on their site (we're pretty sure Obama himself didn't spend the hours obviously required to create the content for his profile, but we're not 100% positive).

Hey, we're not political, but we do recall Obama writing in his book, The Audacity of Hope, that he is ready to capitalize on Baby Boomer fatigue:

"The politics of today suffers from a case of arrested development," Obama writes. "In the back-and-forth between [President Bill] Clinton and [former House Speaker Newt] Gingrich, and in the elections of 2000 and 2004, I sometimes felt as if I were watching the psychodrama of the baby boom generation–a tale rooted in old grudges and revenge plots hatched on a handful of college campuses long ago–played out on the national stage. The victories that the Sixties generation brought about–the admission of minorities and women into full citizenship, the strengthening of individual liberties, and the healthy willingness to question authority–have made America a far better place for all its citizens. But what has been lost in the process, and has yet to be replaced, are those shared assumptions–that quality of trust and fellow feeling–that bring us together as Americans."

That quote got some bashing in the blogs and mainstream media because Senator Obama is himself technically a Boomer (born in 1961).

As it relates to eons, he doesn't sound like someone all about "lovin' life on the flip side of 50." He sounds like a presidential candidate.

On the one hand, Jeff Taylor, eons founder, must be delighted. Obama's online presence will help build awareness and traffic (and yes, Barack's already on Facebook and MySpace). But we wonder if he's letting his politics show too much. We couldn't find profiles for any other candidates from either party no matter their age.

Wonder how his other members will react to it?

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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.