Thursday, June 28, 2007

Another Reason to "Got Milk?"

Grocery giant Kroger announced a new cholesterol-cutting milk, part of their Active Lifestyle brand.

It joins a Minute Maid cholesterol-cutting orange juice.

The trend for food fortified with health benefits beyond simple nutrition, called "phood," or pharmacuetically-enhanced food, or "nuetracueticals" -- is going to be huge with older Boomers.

Boomers recall how Wonder Bread "builds strong bodies 12 ways," and they are now at an age where they'll be looking for products that can help them maintain their vitality.

Given that the fortified milk costs the same as regular milk, tastes the same and delivers this health benefit, who wouldn't buy it?

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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.