Monday, June 25, 2007

Now Hear This

Last week we wrote in our paid newsletter about Swiss company Phonak's new "personal communications assistant" (fancy talk for hearing aid) brand "Audeo."

Already the product is generating quite a stir in marketing world -- there's nary a mention of hearing loss in the marketing materials.

Check out some of the comments from the blogosphere here.

This is a great example of smart marketing of a healthcare device for today's Boomers (even if the people featured at the Web site look more Gen X than Boomers).

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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.