Thursday, June 21, 2007

Boomers and Retirement

In the past two weeks there have been countless articles about Boomers not retiring.

Here are just two examples, here and here.

We don't know about you, but how is this "news?" The median age of a Boomer today is 51. We don't know many 51-year-olds who are retiring anytime soon. The fact that they aren't retiring doesn't seem like news to us.

Yes, the oldest Boomers will begin to start turning age 62 next year. And yes, Boomers are pretty sure they are going to live longer lives than previous generations did. Knowing that, why would they want to retire now, when they have lots of living yet to do -- and need the money to do it?

We think the story isn't about Boomers not retiring. It's about the huge impact Boomers staying in the workforce will have on the U.S. economy.

The closest we've seen on that front is this story in the Arizona Republic.

How about more stories like that?

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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.