Friday, May 9, 2008

Boomers' Political Influence Emerges Slowly

Here is a link to last week's op/ed we wrote for the Richmond Times-Dispatch about the surprisingly weak influence Boomers have as a group when it comes to politics.

The point is this: the 78 million Boomers are too large, too diverse and too different to share a single political agenda. Therefore, they really have not had a unified voice politically (and won't this election year either).

But there will come a time when we will unite, and that future is not too distant.

You can read the story online here. Or download a PDF version.

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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.