Thursday, April 3, 2008

Reader Comments

This came in about the posting yesterday on Michael Kinsley's excellent essay in this week's The New Yorker magazine.

From reader Craig Williams:

"I would update the bumper sticker to stay, 'He who dies last still dies.'"

(He's referring to Kinsley's comment that the old Boomer-focused bumper sticker from the 1980's "He who dies with the most stuff wins" should be revised to "He who dies last wins.")

Anyone else have some suggestions?

1 comment:

Mark said...

To the slogan, "He who dies last still dies'" I would append: "There's no luggage rack on a hearse."

Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.