Thursday, February 21, 2008

Small Business and Boomers

Most of the attention focused on Boomers these days is not by the Fortune 500, but the Not-Yet-Fortune 5 Million -- or small businesses.

Small businesses are faster, more flexible and more nimble than large corporations (think David versus Goliath). They respond to marketplace changes and opportunities quicker than the members of the Dow Jones Industrial Average. They always have; they always will.

Here's a story from Smart Money about small businesses seizing the Boomer opportunity. Nothing particularly new here, but it might inspire the next garage start-up.

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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.