Tuesday, February 12, 2008

Getting Boomers from Here to Medicare

In this article, Bob Moos of the Dallas Morning News does his usual effective job of reporting on the issues facing older Boomers who are no longer covered by an employer or group health insurance plan, but are too young to qualify for Medicare coverage.

As more and more Boomers find themselves in this situation, the marketplace appears to be developing products to address this problem (by making it a business opportunity for them). Private insurance companies are creating health care plans specifically to cover those ages 50-64, who are not yet old enough to get Medicare, and don't have coverage through their employer.

We expect to see more marketplace solutions develop for the problems, er, opportunities, that come with a larger and larger older population. By 2028, twenty short years from now, we will have twice as many people over the age of 65 living in America as we have now.

Companies that understand the opportunities that will create are the ones who will prosper.

No comments:

Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.