Wednesday, February 6, 2008

The Boomer Brand and Politics

For amusement, read this blog posting at by Rich Karlgaard, and then scroll down through the comments.

We don't mix politics with marketing, but the "brand" headline got our attention. The last thing we think is that there is a Boomer brand. Clearly, the comments reflect similar thinking.

There is a Boomer Project brand, though (wink wink), and it's a registered trademark, by the way.

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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.