Wednesday, August 29, 2007

Boomer Business Conference in Chicago

Matt Thornhill will be speaking at the upcoming Boomers Business Conference co-located at the Consumer Health World Conference in Chicago September 17-19, 2007.

BIGresearch will join with Matt to do a session called "Shopping 'Til They Drop: How Boomers Are the Future for Retailers - Understanding Current Data & Trends."

You can get a 30% discount off the $999 registration fee by clicking here and following the link at the bottom of the page (scroll).

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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.