Thursday, July 12, 2007

Understanding Today's Boomer Consumer isn't Easy

In our seminars and workshops we explain how a Boomer in their 50s is in a different state of mind than when they were in their 40s.

This post about turning age 50 pretty much nails it.

Life at 50

Especially the last line.

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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.