In our seminars and workshops we explain how a Boomer in their 50s is in a different state of mind than when they were in their 40s.
This post about turning age 50 pretty much nails it.
“Boomer Consumer: the Blog” is published by the Boomer Project, a provider of generational market research, information products, speeches, consulting services and training, based in Richmond, Va. The Boomer Project is the nation’s leading authority on marketing to Boomers and other generations.
This blog tracks social, cultural, financial, medical, scientific and other changes as they apply to Baby Boomers. This is not a blog for Boomers. It is a blog about Boomers for those who want to market to them.
Matt Thornhill and John Martin, the principals behind the Boomer Project, are the authors of “Boomer Consumer.” Jim Bacon, vice president-publishing at the Boomer Project, also contributes to this blog.
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