Tuesday, July 31, 2007

Boomer TV

Nancy Fernandez Mills and her husband Mark run Boomers! TV, which promotes their TV series on Boomers over 50 and includes their blog.

Nancy recently read Boomer Consumer and offered a thought or two on her blog. You can read it here.

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Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.