Showing posts with label BIGresearch. Show all posts
Showing posts with label BIGresearch. Show all posts

Wednesday, August 29, 2007

Boomer Business Conference in Chicago

Matt Thornhill will be speaking at the upcoming Boomers Business Conference co-located at the Consumer Health World Conference in Chicago September 17-19, 2007.

BIGresearch will join with Matt to do a session called "Shopping 'Til They Drop: How Boomers Are the Future for Retailers - Understanding Current Data & Trends."

You can get a 30% discount off the $999 registration fee by clicking here and following the link at the bottom of the page (scroll).

Tuesday, July 17, 2007

Large-and-Still-in-Charge

As a result of our strategic partnership with BIGresearch, we have released some news today about the importance of today's Boomer Consumer, along with the official press release of the book.

The headline:

Surveys Show Boomers Drive U.S. Consumer Confidence, Remain Nation's Wealthiest Consumer Group

New Book Also Released by Founders of the Boomer Project: Retailers Remain Focused on Younger Age Groups, Despite Boomer Wealth, Spending and Attitudes



You can read all about it here.

Valuable Insights into the Hearts, Minds and Wallets of Today's Baby Boomers

This blog is by the authors of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, on sale now.

Here is where you'll find information referenced in the book, as well as updates, news and perspectives from Matt Thornhill and John Martin, founders of the Boomer Project.