This blog attracted 400+ "subscribers" who have been loyal readers. Unfortunately for them, we have 5,000 loyal subscribers to our...

In our last post (" The Impending Generation War "), we alluded to the rising crescendo of Boomer bashing, replete with generation...

If you thought America’s culture wars, foreign policy debates and presidential campaigns generated heated rhetoric, you ain’t seen nothing y...

Baby Boomers will reinvent retirement like they've reinvented every other institution they've touched on during their passage of lif...

First came the Super Bowl, then the Super Bowl ads, and then the hype over the Super Bowl ads that exceeded the hype over the football game....

Baby Boomers long considered Facebook, birthed in a Harvard College dormitory in 2004, as a frivolous Internet novelty that gripped young pe...

As Baby Boomers go about reinventing "old age," one of the time-honored traditions they're ditching as grandparents is accept...

"Animal House," the comedy classic starring John Belushi, was set in 1962. But the anarchic attitude of the n'er-do-wells at t...

A hallmark of American society for the past century has been the atomization of family life as Americans first embraced the nuclear family o...

In a Christmas-season column for the Richmond Times-Dispatch , Matt Thornhill heralded the dawn of "responsible consumerism," or, ...

Meet David Hess, a 47-year-old business executive and father of three children who found himself divorced and looking for new living arrang...

Forty may be the new 30, but the braniacs in charge of the U.S. Social Security and Medicare programs haven't figured out what to do abo...

There was an old Woody Allen sketch (I forget the movie) that went like this: Woody's got marital problems, and the psychoanalyst asks ...

A working hypothesis of the Boomer Project is that Baby Boomers, like every generation, follow predictable life cycles. And one of those lif...

It's a women's world. Alpha males may dominate the rarefied heights of the power/money hierarchy in the United States, but increasin...

While some observers fret about what will happen when Baby Boomers retire en masse -- oops, there goes the institutional knowledge that kee...

A few weeks ago we reported on the "New Age of Frugality" that folks like BusinessWeek and others sensed was on the horizon. Wel...

When all those millionaires, mutual fund managers and hedge fund investors yank their money out of the stock market, they have to put it so...

It's a digital world, baby, and the GenYs are masters of the digital universe. GenY brains are wired to think, perceive, emote and inter...

South Dakota has peered into its demographic future and doesn't like what it sees. By 2025, the number of South Dakotans older than 65 w...