tag:blogger.com,1999:blog-969783509065962001.post7690404658539768306..comments2024-01-21T05:12:06.736-05:00Comments on Boomer Consumer :: The Blog: More on Boomers and HearingMatt Thornhill & John Martinhttp://www.blogger.com/profile/05245061646740080784noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-969783509065962001.post-6878122455472840262007-07-13T20:51:00.000-04:002007-07-13T20:51:00.000-04:00Looks to me like P&G is positioning it as a health...Looks to me like P&G is positioning it as a health/beauty product instead of a medical product.<BR/><BR/>I think they're trying NOT to target Boomers (they already have that demo) - but are pursuing the younger female demo by not associating the product with older people.<BR/><BR/>It's harmless stuff. Of course, you can sort of get hooked on it.Chuck Nyrenhttps://www.blogger.com/profile/13539862537795531614noreply@blogger.comtag:blogger.com,1999:blog-969783509065962001.post-36629096638219195592007-07-12T10:47:00.000-04:002007-07-12T10:47:00.000-04:00Gee, just as Sunsweet has put prune juice through ...Gee, just as Sunsweet has put prune juice through a "brand extension" and introduced "PlumSmart"<BR/><BR/>What is it about us boomers that makes us reluctant to call/name/identify familiar (and possibly old things) for what they are? What is it that leads so many boomers, or those marketing to them, down the path of euphemism?Anonymoushttps://www.blogger.com/profile/10684863396515927016noreply@blogger.com